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Large Pharma Example (One Brand)
Leveraging MCN’s payer decision-maker relationships for better field force access:
“Three account managers attended a recent Managed Care Network session sponsored by their product’s marketing team. Each account manager had the opportunity to meet with key accounts. They had the opportunity to foster existing relationships as well as develop new relationships. A total of nine meetings and follow-up interactions resulted from the full group and break-out session at MCN.”
Small Pharma / Biotech Example
Long-term commitment to MCN for payer outreach / communication due to limited number of MCO account managers:
“Based on our excellent experience with MCN last year, we are sponsoring a full group session at every MCN meeting this year and we are also proud sponsors of the inaugural edition of MCN’s PayerPulse Newsletter. The quantitative market research we received within 72 hours of our session and the outstanding strategic and content support from the MCN team makes this a very cost-effective way of communicating the value of our product, receiving timely feedback from the payers, and developing advocacy with our customers, especially with our limited field force.”
Large Pharma Example / Across Multiple Brands
Use of MCN to conduct comprehensive annual payer market research:
“We sponsor a 3 hour full group session block with at least 80 MCN advisors annually to conduct our payer market research roundtable sessions across multiple brands all in one venue. For several years in a row, we have found MCN to be the most cost-effective and well run payer market research group we have ever worked with. We will be back again this year for sure.”
Small Pharma / Biotech Example
Use of MCN web-based survey and live session:
“This is our third year with MCN. We have really appreciated the quick turn-around and comprehensive results with the web-based payer surveys. We use this data to better plan our full group sessions and identify unmet needs and barriers that we need to address in the faculty full group presentation. We also do a quick pulse check before and after the live presentation utilizing the on-site audience response technology to see if we are making any progress. I am happy to say the messages are finally starting to resonate with the payers.”
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Xcenda is focused on providing opportunities for our clients to collaborate with leading health care decision makers. Via our relationship with MCN, we are able to facilitate strategic partnerships focused on conducting: |
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• Market Research
• Value Generation / Planning
• Message Testing |
• Advocacy Development
• Contracting Strategy Development
• Payer Segmentation |
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To optimize this collaboration, we offer a variety of venues including: live meetings, web-based small group sessions, one-on-one interviews, focus groups, and web-based surveys.
Our ability to deliver cutting edge payer trends and insights centers around our Managed Care Network. Founded in 2001, Managed Care Network is comprised of the most qualified thought leaders from the leading payers and health care decision makers across the nation.
• Over 100 Medical and Pharmacy Directors
• Representation from commercial & Medicare health plans, PBMs, Medicaid programs,
and integrated health systems
• National reach with over 100 million covered lives |
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The MCN compliance committee ensures our full compliance with the PhRMA code on interactions with health care professionals, FDA regulations, and other corporate policies governing ethical business practices. To that end, each meeting of MCN is focused on informing health care professionals about products, providing scientific and educational information, and supporting medical research and education. |
All members hold a written contract with MCN which specifies the nature of MCN’s services and the basis of payment for those services. The legitimate needs for members’ services are clearly identified in advance. Contracts are written on a calendar year basis
Consultant Honoraria, fees and expenses
Consultants are paid an honorarium for services provided to MCN for the full year. The honorarium is consistent with fair market value. There is no entertainment (i.e. golf or spa) or gifts provided by MCN at any of the meetings. The honorarium ensures consultant participation in:
• Scheduled meetings throughout the year
• Guidance inquiries in the form of telephone, fax or web based surveys
• Specific ad hoc consultations throughout the year |
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